Żeby sprzedać – trzeba dać O rynku i jego nierynkowych fundamentach

The paper analyzes interdependence of the market sphere which functions according to the logic of contract, and the sphere of non-market activity within economy, where the logic of gift dominates as a paradigm. The purpose of the analysis is to present how the above concepts of societal exchange intertwine and complete each other within the socio-economic order. This is followed by the description of 'pre-market' economic paradigms (based on Karl Polanyi's contribution) such as reciprocity, redistribution and household. Special attention is paid to category of gift, which is presented as prior to contract and being a necessary condition of the former one. The purpose of the analysis undertaken in this paper is to show how understanding of the interaction discussed here is necessary for creating integrated vision of how socio-economic order functions and offers adequate perspective for formulating recommendations within social and economic policy. (English) "To Sell One Has to Give – of Market and Its Non-Market Foundations"