Polanyi and Political Consumption: A Modern Theoretical Application of the Double Movement

There has been an increase in literature on a growing field recently termed, "Political Consumption" (Baumann et al., 2015). Political consumption is defined as the choice or avoidance of products or brands with the aim of changing ethically or politically objectionable institutional or market practices (Shah et al., 2007). The following paper posits a theoretical model for the conceptualization of political consumption. Specifically, the author presents Karl Polanyi and his "Double Movement" as the underpinning theoretical conceptualization of Political consumption. The author also proposes empirical research to test such a theoretical model.