Beyond Ethnic Entrepreneurship: An Embedded Market Approach to Group Affiliation in American Enterprise

The traditional ethnic entrepreneurship paradigm suggests that resource mobilization based on ethnic group membership and the particular structural conditions of the economy and society combine to facilitate ethnic enterprise. Yet, this model remains largely descriptive and imprecise with respect to how and why class and ethnic resources and structural opportunity matter. Furthermore, this approach neglects to consider the likelihood that other non-ethnic social groupings distinct from ethnicity, such as those rooted in class, gender, or racial group affiliation, might also influence entrepreneurship. To address these concerns, this article introduces an "embedded market" (Block, 2003; Polanyi, 1944) approach that situates the role of group affiliation within the context of American capitalism. This approach begins with the premise that the role of group affiliation in economic action originates in and is maintained and reproduced by the social structure of the capitalist system in which it is embedded. Specifically, the embedded market approach reconsiders ethnic group membership, along with other politically-influenced social groupings (e.g. class, gender, nativity, and race) as non-essential relationships of reciprocity. In this conception, group affiliation provides the basis for compensatory relief in the form of social capital to augment market uncertainty in the modern market economy. This article uses the case of Latina domésticas to demonstrate the compensatory role of group affiliation and its corollary social capital in facilitating ethnic and "non-ethnic" enterprise in American capitalism.