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Neoliberalism has been able to change the markets and the economy of societies around the world. These transformations are especially important with regards to fictitious commodities: land, labor, and money. However, the 2020 pandemic imposes new limits, when life itself is at risk globally. This work highlights the major neoliberal reforms relating to fictitious commodities, the difficulties of society to resist and create counterweights. The health crisis that has emerged with the COVID-19 pandemic is the result of decades of over-exploitation of nature and human beings. The reforms over fictitious commodities, especially labor, have led to a constant and systematic decline of society. This article is supported by the theoretical legacy of Karl Polanyi and Kari Polanyi Levitt that allows us to consider the most important trends of neoliberal reforms and their main objectives.