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Marketing in general can have greater influence if a new, yet old, perspective on marketing is adopted—something akin to the original orientation of marketing. Adopting George Fisk’s definition of marketing and marrying it with notions derived from the institutional economist Karl Polanyi is proposed. The histories of marketing thought and of institutional economics are reviewed to demonstrate their affinity and similar origins. Fisk’s conceptualization of marketing as societies’...

After considering different possible elements of the ‘Trump era,’ I will turn to The Great Transformation to periodize capitalism into three waves of marketization and their counter-movements. In the first wave, we follow the commodification of land, money and especially labor, so-called fictitious commodities, and the local counter-movements marketization inspired, reaching to the level of the state. In the second wave, the focus turns on the way marketization generated a reaction from...

We examine parallels and differences in the analyses of societal transition by Karl Polanyi and Joseph A. Schumpeter. We argue that although their understanding of historical processes differs - transformational-political vs. evolutionary-natural - the central mechanism of change they describe is the same. We identify three spheres essential to both authors' works: the economic, the political and the socio-cultural sphere. Polanyi and Schumpeter describe an expansion of the economic sphere...

This application of Polanyi to the question of fascism’s resurgence provides an important corrective to mainstream liberal explanations (e.g., Albright 2018), inviting the reader to “look up rather than down” (Lim 2021) by tying fascism’s significance to the functioning of the capitalist system rather than to the personalities of fascist politicians or their degree of mass support. The merits of this notwithstanding, I argue that current Polanyian treatments have neglected to engage with a...

The SARS-CoV-2 virus, and the associated COVID-19 pandemic, is perhaps the greatest threat to life, and lifestyles, the world has known in more than a century. The scholarship included here provides critical insights into the ethics and ideologies, inequalities, and changed social understandings that lie at the heart of this pandemic. This volume maps out the ways in which the pandemic has impacted (most often disproportionately) societies, the successes and failures of means used to combat...

Has politics reached breaking point? Rather than defending liberalism or abandoning it, how can a socially just and ecological alternative be built? Peadar Kirby investigates the causes of our current multifaceted global crisis by drawing on the work of Karl Polanyi. This book explores Polanyi's theory that social disruptions result from the attempt to run society according to the rules of the market. Drawing on these ideas, it outlines pathways towards an alternative future that overcome...

Karl Polanyi is arguably one of the most significant economic sociologists. At first glance the links between Polanyi’s ideas about markets, society and institutions and strategy may not be obvious. However, there is a hereto unrecognised link between recent writing about institutions and strategy and Polanyi’s work. In this paper we, therefore, chart how, when recognised, these links reveal that Karl Polanyi’s work might provide new ways of thinking about strategy. Our over-riding claim is...

Based on a Polanyi-inspired research program, we analyze urban transformations as interrelations between infrastructural configurations, i.e. context-dependent material infrastructures and their multi-scalar political-economic regulations, and socio-cultural modes of living. Describing different modes of infrastructure provisioning in Vienna between 1890 and today, we illustrate how political-economic processes of commodification and decommodification have co-evolved with socio-culturally...

Twenty-first-century Brazil’s political evolution is a window on the dynamics of contemporary political transitions. The inability of Brazil’s Workers’ Party to sustain its social democratic project and the subsequent rise of the reactionary regime of Jair Bolsonaro are, in turn, part of a global pattern of political change. Karl Polanyi’s vision of the ‘double movement,’ in which the dominance of the market vies with the countervailing movement for social protection, offers an analytical...

Conventional approaches to local economic development are failing to address deepening polarisation both within and between city regions across advanced capitalist economies. At the same time, austerity urbanism, particularly in the UK, presents challenges for urban authorities facing reduced budgets to meet increased demands on public services. Municipalities are beginning to experiment with creative responses to these crises, such as taking more interventionist and entrepreneurial roles in...

The welfare system was meant to reduce the 9 vulnerability of citizens to the market, thereby containing the consequences of the market economy and labor commodification. [...] As an adaptation to the consequences of the market, the welfare system is an effort to cushion the effects of the market, not a change its underlying logic of commodification. [...] From this perspective, the political debates about the rules to be applied to the operations of the platform economy are part of the...

In the pandemic, investors like all responsible citizens share an obligation to keep the community safe. This obligation extends to informed market decision-making which goes beyond self-interest. The current disconnect between financial markets and the economy is a story of two different realities – or perhaps one harsh reality and one expectant gamble. The disconnect cannot just be explained by the different purposes of economic and financial market analysis but rather by the...

The conventional way of producing and distributing food is based on the use of agrochemicals, fertilizers, industrial fertilizers and other techniques from the Green Revolution, with increasing dependence on financial-industrial capital, which implies the intensification of the agriculture commodification. The object of this study was the emergence of modes of organization resisting this trend. Based on the theoretical reference of Karl Polanyi (2012a, 2012b), a case study was developed in a...

The rise of the platform economy marks the latest phase in the ongoing digital revolution. Indeed, the platform is to this digital era what the factory was to the industrial era, both a symbol and an organizing mechanism. Gernot Grabher and Jonas König (2020) used Karl Polanyi’s analysis of what he termed the “great transformation” to frame the rise of platform economy. The platform economy is remarkable as it confirms Polanyi’s (and Marx’s before him) insight that the reach of the market is...

The chapter reconstructs the emergence and formulation of Karl Polanyi's central research question: How is responsible freedom possible in a complex modern society? The origins of this question in the time before the First World War and the confrontations with the challenge of neoliberalism and fascism are discussed. It is shown that Karl Polanyi's concept of freedom has four dimensions. Polanyi connects negative, positive, substantial and social freedom with each other and formulates a...

Though Polanyi referred to three distinct fictitious commodities, one, money, and the fate of the apex structure that commodified it, the gold standard, structured The Great Transformation’s narrative. Despite this centrality of money and its commodification to Polanyi’s masterwork, there is near-deafening silence in Polanyi scholarship on money as a fictitious commodity. This chapter ends it. It traces Polanyi’s understanding of fictitious commodities to its sources in classical political...

This introduction places the contributions that follow in the context of Polanyi’s rising influence, its causes and effects, and of the key twenty-first century developments that make his oeuvre more relevant than ever. It emphasizes how the contributions push the boundaries of received understandings of Polanyi. While some contributions fill gaping holes, such as those on money as a fictitious commodity, others overturn received understandings, whether that of the double movement or...

The chapter reviews aspects of the possible transformation of the financial system into a banking complex, that comprises both embedded Too Big to Fail (TBTF) financial institutions and disembedded ones. The transformation of the financial system into a two-tier banking complex is the result of the disconnection of the TBTF embedded institutions and the right size to fail disembedded financial institutions. The chapter revises the scope and consequences of this change on the monopolization...

Polanyi spoke of the commodification of money, and this chapter focuses on how interest-bearing debt became the major dynamic, also contributing to the commodification of land and labor. By the late third millennium BC the main way to obtain manual labor was to lend money and make debtors work off their debts as an antichretic interest charge. Personal debt became the lever for creditors to pry land out of the clan-based tenure system, mainly for sale under economic duress. Debtors who...

Karl Polanyi’s call, in The Great Transformation, for a re-embedding of markets, is widely understood to have come to fruition in the American New Deal and in the post-war order of ‘embedded liberalism’. Based on archival sources, this chapter shows that Polanyi’s political project was far more radical. Polanyi initially considered the New Deal a vital response to the problems of American capitalism, but one that would have little relevance to the problems and dynamics of European societies....