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Although Belgian poverty is mainly concentrated in urban regions, the profound restructuring of labour and food markets, the dismantling of the welfare state and the growth of new types of households are also producing poverty and social exclusion in rural areas. This paper stresses that not every deprived rural household should be regarded as excluded from society. By developing survival strategies, households attempt to escape from social marginalization. To understand these responses, a typology of survival strategies is constructed, based on Polanyi’s spheres of economic integration (market exchange, redistribution and reciprocity). These survival strategies, including agricultural and non-agricultural activities, are analysed in relation to the Hageland,a peripheral rural area in Flanders. Based upon Doreen Massey’s geological metaphor, the current potentials and obstacles embedded in the historical layers of the socio-spatial structure of the area, are assessed. By comparing the results of this research with similar research amongst urban households, some particularities of rural poverty are distinguished.